Messy CRM export in. Clean, de-duplicated file out.
CleanCRM takes a HubSpot, Salesforce or Zoho export, fixes the names, emails, phones and addresses, finds the duplicates with the evidence for each one, and hands it back with your own column names so it imports straight back in.
Paste a few rows. No account needed.
Up to 50 rows a go. Nothing you paste is stored.
Starter
For one CRM and a monthly clean-up
- 5,000 records a month
- API + dashboard uploader
- Duplicates with evidence, merge or flag
- E.164 phones, USPS addresses, email fixes
- Change report on every record
Growth
For RevOps teams cleaning as data comes in
- 50,000 records a month
- API + dashboard uploader
- Duplicates with evidence, merge or flag
- E.164 phones, USPS addresses, email fixes
- Up to 10 API keys
Enterprise
For agencies and data teams with many CRMs
- 1,000,000 records a month
- API + dashboard uploader
- Duplicates with evidence, merge or flag
- E.164 phones, USPS addresses, email fixes
- Up to 10 API keys, priority email support
Add a card to start your free trial — nothing is charged until it ends. Choose yearly or 24 months and we add an extra month free, so your first payment is 37 days away. We email you before the trial ends. Cancel anytime from your dashboard: you keep the plan until the period you've paid for ends, and you're never charged again. Full terms
Every rule is published, and every change is reported
Conservative by design: deliberate mixed case is left alone, invalid values are kept and flagged rather than guessed, and family members or colleagues are never merged.
Duplicates you can defend
Fuzzy matching on name, email, phone, address and company, with nicknames (Bob = Robert) and swapped names. Every match lists its evidence; merge keeps the most complete record.
Phones to E.164
Any format in, +14155550123 out, using Google's libphonenumber data. Extensions kept, invalid and placeholder numbers flagged, not invented.
USPS-style addresses
US streets parsed and abbreviated to USPS Publication 28, city/state/ZIP split out of one-line addresses, and ZIP codes that Excel stripped to 4 digits restored.
Emails and names
gmial.con becomes gmail.com, role inboxes are flagged, ALL-CAPS names are recased (MCDONALD → McDonald) and "N/A" placeholders are cleared.
Same columns back
HubSpot, Salesforce and Zoho headers are recognised automatically and returned unchanged, plus three status columns, so the file imports straight back in.
Nothing stored
Records are processed in memory and discarded. We keep account details and monthly counts, never your contacts.
Good to know
How does the 7-day free trial work?
Choose a plan and add a card. Nothing is charged while the trial runs and you get the plan's full allowance. We email you a few days before it ends. Cancel from your dashboard before it ends and you pay nothing; otherwise your plan starts and you're billed for the period you chose. Yearly and 24-month plans add an extra month free, so the trial runs 37 days. Once per account.
What counts as a record?
Each row (or JSON object) in a request counts once against your monthly allowance, whatever gets changed. Requests that fail validation are not counted, and unused records don't roll over.
Do I need to write code?
No. The dashboard lets you upload a CSV and download the cleaned file. The API is there when you want to run it from your own systems or on a schedule.
Will it change things it shouldn't?
It's built to be cautious: mixed-case names such as DeShawn are left alone, invalid emails and phones are kept and flagged (or blanked if you ask), and two people at the same address or sharing an office phone are never merged. Every change comes with its reason, so you can review before you re-import.
Are addresses verified as deliverable?
No. US addresses are formatted to USPS Publication 28 conventions, which is what CRM imports and mail merges want, but we don't check that a street exists. Phone numbers are checked against numbering plans for validity, not for being in service.
Is my customer data safe?
Records are processed in memory and never written to disk or logs. We store your account, a hash of your keys and monthly counts. See the privacy policy.
Can I cancel or change plans?
Cancel anytime from your dashboard. You keep your plan until the end of the period you've paid for and are never charged again. To switch plans, email admin@wiseparadox.com.
One call. CSV or JSON.
Send a file or a list of objects with your key; get the cleaned data back with a summary in the headers. OpenAPI reference →
curl -s "https://cleancrm.wiseparadox.com/v1/clean/batch?output=csv&mode=merge" \ -H "Authorization: Bearer ck_YOUR_KEY" \ -H "Content-Type: text/csv" \ --data-binary @hubspot-export.csv -o cleaned.csv